Practical Public Relations: Theories & Techniques That Make a Difference

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A word about our words ...This is one textbook you may want to keep. Why? Because you'll probably refer to it throughout your life to promote causes you believe in - whether you want to write an effective letter to the editor, gain support for a candidate for an office, or just build persuasive techniques to gain acceptance for an idea you want others to accept. Public relations is one area every student will practice, forever. Whether it's moving up the corporate ladder or espousing ideas you want to see succeed, you'll be able to tap into the knowledge that you've accumulated in this course and to revisit this text for ideas when you need them.

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